Our values allow us to grow as a strong and relevant brand
Our brand identity gives us relevance in today’s complex communication environment and ensures our company’s ongoing evolution.
Conveying our essence through innovative design
Our brand is based on an efficient, modern, responsible, and transparent management style, which is reflected in its design and provides us with Meaningful Energy (emotional, rational, and purposeful).
Meaningful Energy draws together all that’s embedded in Repsol’s DNA. It’s the essence of what Repsol is and desires to become. It conveys what it does, and how it gets it done by relying on intelligence, leadership spirit, and above all, the sum of all the talent that lies within its employess. These are the people who day after day work with perseverance in mind and harness their ingenuity to achieve a common goal that motivates each one of us alike: to bring society and the planet the best energy solutions.
We have devised a unique visual identity system to give Repsol its own graphic and image style. Our visual identity reflects the company’s attitude, brilliance, intensity, and transparency, as well as its tone of voice and creative concept. This represents an excellent way in which talent is applied at Repsol.
Furthermore, our work philosophy is based on Repsol’s values, which are present in our brand and how we present it to society.
“A visual aspect based on Repsol’s most universal characteristics”
At Repsol, we’ve come to identify ourselves with a color palette, a font style, and a visual perspective that goes beyond our logo that represents the company’s values. These elements make us universal, thanks to consistent brand communication.
Repsol’s main colors are red, blue, and orange, complemented by white. These colors, with a multi-layered effect, aim to communicate the diversity of an intuitive, approachable company showcasing a rich and flexible visual language.
Our image is also characterized by three set photographic points of view that enable us to convey different concepts:
• Atmospheric: Repsol is always looking ahead to provide solutions to ensure people’s well-being.
• Lifestyle: putting Repsol’s most human and approachable side forward, a company that offers solutions adapted to the very same people who make it up.
• Detailed: Repsol operates globally, and its accomplishments are experienced and appreciated by people in their day-to-day lives.
Moreover, we should also highlight the 12-degree angle that is present across all of our communication efforts, which is meant to give off a sense of forward motion and anticipation.
Finally, we designed a unique font style that projects a cutting-edge, high-tech, yet approachable image that reflects the personality of the Repsol brand.